In current times the overarching aim of all marketing departments is to show that they optimize all possible resources to make their campaigns powerful and profitable. In other words, they need to show the effectiveness of their work. Still, they also need to return on investment on particular campaigns. To get through this, marketers need to apply all possible methods, sometimes rather specific ones, (like using call tracking software, for instance) to make their analytics or marketing campaigns bring revenue.
Current Business Situation and Customers’ Preferences
These days, we notice the stream development of a plethora of digital solutions or advertising opportunities. The integration of such methods can really make many businesses more profitable. Of course, there are numbers of such tools, but right now we are going to analyze the total benefits of call tracking software for the campaign development. There are many traditional channels the work of which is related to monitoring of web pages or social networks. Nevertheless, several years ago it was a problem to control the incoming or outgoing calls. Furthermore, the management department couldn’t track the number of direct phone calls that the company receives after a client looks through the advertisement.
These days the situation has drastically changed for the better. In our article, we will make an in-depth analysis of call tracking programs and check how they can improve the results of marketing or analytics campaign. Before we do this, please, take a look at the statistics data showing that the usage of mobile phones actually influences the client’s decision:
- 45% of clients from the USA make purchases via their cell phones.
- 60 % of customers call to a company after a mobile search of a product.
- 80% of consumers search products via their mobile phones even while being at the store.
Several Methods Allowing to Check that Call Tracking Software is Effective
#1. Traditional adverts and supplementation of the phone numbers
To gain insight into the details of strong and effective factors, we need to mention such aspect as leveraging a trackable number. This point is crucial for those who consider that a phone number doesn’t mean anything for a successful campaign. High-quality phone tracking software can not only provide you with all records of calls, but it can also show you how many calls come from a particular ad. Moreover, it allows you to configure the email alerts that can help to track how many users visit your website and after that call to your company.
#2. Check which web page is the reason for the major part of calls
The best analytical constituent of any inbound campaign realizes what webpage is the most attractive to all of your customers. In other words, you see which webpage gathers the major part of views and interactions. Even if at first glance this factor seems to be inconspicuous for you, you are mistaken. It can really help you to track whether your campaign is successful or not. Furthermore, it is critical when you make a decision to update online offers on your website. All this is possible due to the professional tracking software products.
#3. The feature of listening to inbound calls when you need it
Of course, this option is not vital for each company. It depends on the sphere of your work. Nevertheless, such functionality of applications for tracking can be very remunerative for your customer support. It allows you to check whether your client support service works efficiently. You will hear the details of each conversation and check how the members of your team talk to your consumers.
Furthermore, phone monitoring apps are your key methods to learn more about the effectiveness of your sales strategy. You will be able to hear the concerns of your clients, their interest in one or another offer, and you’ll listen firsthand their complaints about the level of your services.
#4. You can identify the primary sources of inbound calls
One of the top features of call tracking apps is that users can easily get to know what type of ads or keywords concern the core audience most of all. Many call tracking apps offer the capability of dynamic number insertion which shows the phone number of each person who visited your website.
Still, you can also track any phone call in the same way you do with tracking clicks. You can also freely analyze the strong and weak points of your marketing campaign.
#5. It allows you to get more information from the inbound calls
In sober fact, the modern call tracking apps in combination with other software systems can provide you with data allowing you to improve your future campaign. Below, we publish the top aspects you need to take into consideration.
- Don’t forget that the phone number must be indicated on your website or in each email sent from your company.
- Always mention your phone number when it is necessary (in each article of your blog or other pieces of content).
- Combine tracking software with marketing automation.
Taking into consideration all the aspects mentioned above, you will achieve excellent results. Don’t be afraid of using call tracking software in your marketing campaigns. Such apps can not only enhance your level of services but also can help you earn more! They can provide you with useful reports about the general work of your campaigns. It makes no matter whether your business is small (popular only in local regions) or huge (you work on the international level). It is an excellent opportunity to know more about your customers and their attitude to products you produce.
These days, the modern digital market offers many tracking application for sale and for free. You can google this question with the aim to choose the best app, which can really comply with your demands.
If you have an interesting personal experience of using phone call tracking software and you have valuable information to share, you can leave it in comments under the article.